Skip to content
Past 7PM

Build

Capture

Convert

Acquire

Book a call
All problems

Common problems

An empty chair costs the sameas a full one.

When a customer does not turn up, the time is gone. The staff are still paid, the room is still booked, and the slot could have gone to someone else. Most no-shows are not rudeness. People forget, plans change, and cancelling feels like more effort than not coming.

  • No-shows and late cancellations
  • 3 ways to fix it
  • No obligation

You have this if

  • Several appointments a week end with nobody arriving and no message.
  • Cancellations come in so late that the slot cannot be filled.
  • Someone on your team spends time each day phoning to confirm bookings.
  • Your reminders are a single text that customers cannot reply to.

Why it happens

  1. 01

    The booking was made weeks ago

    An appointment booked a month in advance is easy to forget. Without a reminder at the right time, it simply slips out of people's minds.

  2. 02

    Cancelling is harder than not coming

    If cancelling means phoning during opening hours, many people do not bother. They just do not turn up.

  3. 03

    Freed-up slots are not offered to anyone

    Even when someone cancels in time, there is often no easy way to offer the slot to another customer, so it stays empty.

What it costs

The loss you neversee written down.

A missed appointment is time you cannot sell twice. Practitioners, technicians and stylists are paid either way, and the gap is often too short to fill with anything useful.

There is a second cost: the customer who could not get a slot because the calendar looked full, and booked somewhere else. A late cancellation that nobody hears about blocks a booking that would have happened.

What fixes it

Systems, notmore effort.

Hits hardest in

Dental ClinicsSalons and BarbersChiropractic & Physio ClinicsMed SpasAuto Repair Shops

  1. Appointment Reminders

    Start here

    Sends confirmations and reminders at the right times, with one-tap confirm, reschedule or cancel, so you hear about changes in time to act.

    Appointment Reminders — how it works

Questions

What ownersusually ask.

How many reminders should we send?

Usually two or three, timed to the type of appointment: one when it is booked, one a day or two before, and sometimes one on the day. More than that starts to annoy people.

Can customers reschedule without calling?

Yes. Each reminder can carry a link or a reply option to confirm, move or cancel, and the change goes straight into your calendar.

What happens to a slot when someone cancels?

It can be offered to a waitlist or to customers who asked for an earlier time, so the slot has a chance of being filled.

Should we charge no-show fees instead?

That is your decision, and some businesses do both. Reminders deal with the most common cause, which is forgetting, and they do not upset the customers who were always going to come.

Other common problems